India Records 200% increase in Online Search for Catering Services

India, Chennai, March 3, 2015: Sulekha.com, India’s leading platform for ‘local service need fulfilment, today shared the results of a study undertaken on online search trends for “Catering Services” in India. Catering Services is emerging as an important local service category in online search in India.

This study is an analysis of over 27 lakh searches from key cities across 20,000 catering services listed and over 5 lakh service requests made on Sulekha.com, in the last two years. The cities include New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Pune and Ahmedabad.

Key interesting findings of the study:

There is always a constant demand for catering services and it has grown immensely in 2014. The study saw 200% increase in online search for catering services in 2014, as compared to the previous year.

• Mumbai (207%) leads the increase in demand for catering services in 2014 as compared to Chennai (202%), Delhi/NCR (195%), Bangalore (195%), Hyderabad (180%), Kolkata (178%), Pune (172%) and Ahmedabad (165%)
• Number of caterers listed online has increased by 32% in the last two years
• 93% of catering service requests includes Punjabi dishes in the menu. The biggest change is in the South where the choice of Punjabi dishes went up from 53% in 2013 to 87% in 2014. Chicken tikka, chicken butter masala, dal makhni, baingan bartha, aloo dum, and biriyani are the most popular menus requested. Other popular cuisines include Hyderabadi, Rajasthani and Maharastrian
• South Indian dishes, Idly and Dosa have caught people’s attention up North. 73% of weddings and other functions have this in their breakfast menu. This is followed byPoori aloo, parathas and chole bhatures
• 61% of catering service requests are for vegetarian dishes whereas 39% of requests include at least one non-vegetarian dish in the menu

Source:  http://techstory.in/200-increase-in-search-for-catering-services-898767/